Finance-Based Pricing Advisor vs Financial Due Diligence

Finance-Based Pricing Advisor

By Dean Peters (PM)

Evaluate whether a pricing change will improve revenue or hurt churn and conversion.

Financial Due Diligence

By Mohit Agarwal (PM Skills)

Build a complete financial review framework for any investment, acquisition, or partnership.

Finance-Based Pricing Advisor

• Estimates revenue impact from price increases, new tiers, add-ons, or discounts using your current ARPU and customer data
• Assesses churn risk by segment and helps you decide whether to grandfather existing customers
• Calculates conversion impact and shows how pricing changes affect trial-to-paid rates or sales close rates
• Evaluates CAC payback and LTV:CAC ratio changes to ensure pricing improves unit economics
• Provides a go/no-go recommendation with supporting math and risk assessment

Financial Due Diligence

• Creates a tailored document request list covering financials, revenue, costs, cash, debt, and tax
• Generates key analytical questions about revenue quality, margins, cash conversion, and liabilities
• Provides a red flags checklist highlighting common warning signs like customer concentration or aggressive accounting
• Outputs a summary assessment template to rate revenue quality, margin sustainability, cash generation, and overall risk

Reach for Finance-Based Pricing Advisor when…

• You're considering raising prices and need to know if the revenue lift outweighs potential churn
• You're launching a new premium tier or paid add-on and want to estimate adoption and cannibalization risk
• You need to present a pricing change proposal to leadership or your board with financial projections
• You're deciding between pricing options (annual discount vs. monthly, new tier vs. price increase) and need to compare trade-offs

Reach for Financial Due Diligence when…

• You're evaluating an acquisition target or investment opportunity and need to know what financial info to request
• You're vetting a major supplier or partner and want to assess their financial stability
• You're preparing for a board meeting or investor discussion and need a structured financial review framework
• You need to understand financial health but don't have a finance background