Sales Enablement vs SEO & AI Search Optimization — Which AI Skill Should You Use?

The short version

By Corey Haines (Marketing)

Create pitch decks, one-pagers, objection handling docs, and demo scripts that help close deals.

By C1 (Marketing)

Audit and improve your site's visibility in Google, ChatGPT, and AI-powered search.

Builds 10-12 slide pitch decks tailored to different buyer types (technical, economic, champion)
Creates scannable one-pagers for post-meeting follow-ups, internal champions, and trade shows
Generates objection handling docs with ready responses for price, timing, competition, and status quo concerns
Designs ROI calculators and value propositions customized by persona (CTO, VP Sales, CFO, end user)
Produces demo scripts and talk tracks that guide reps through product walkthroughs

Audits your site for crawling, indexing, and technical SEO problems (page speed, mobile-friendliness, broken links)
Reviews on-page SEO: titles, meta descriptions, headings, keyword targeting, and content quality
Checks if AI search engines (ChatGPT, Perplexity, Google AI Overviews) can access and cite your content
Recommends schema markup (structured data) to help search engines understand your pages
Prioritizes fixes by impact (Critical/High/Medium/Low) so you know what to tackle first

You're building a pitch deck for an upcoming prospect meeting or investor pitch
Your sales team keeps asking for better materials to leave with prospects
You need to arm internal champions with tools to sell your product inside their organization
Your reps struggle with common objections and need quick, proven responses

You're not ranking well in Google or your organic traffic is dropping
You want to show up in ChatGPT search results or Google AI Overviews
You need to fix technical SEO issues (slow site, indexing problems, broken pages)
You're launching new content and want to make sure it's optimized from day one