Revenue Operations (RevOps) vs McKinsey-Style Consultant

Revenue Operations (RevOps)

By Corey Haines (Marketing)

Design the systems that connect marketing, sales, and success into a unified revenue engine.

McKinsey-Style Consultant

By Fleury (McKinsey-style Skills)

Generate executive consulting decks with pyramid principle, issue trees, and McKinsey layouts.

Revenue Operations (RevOps)

• Defines lead lifecycle stages from subscriber to customer with clear entry and exit criteria
• Builds lead scoring models that combine fit (who they are) and engagement (what they do)
• Creates routing rules to get leads to the right sales rep based on territory, account, or round-robin
• Sets SLAs and handoff processes between marketing, sales, and customer success teams
• Designs pipeline stage frameworks with required fields and hygiene rules to prevent stale deals

McKinsey-Style Consultant

• Breaks down business problems using issue trees and the pyramid principle
• Designs McKinsey-style slide layouts with proper hierarchy and data visualization
• Searches for supporting data and organizes it into Excel sheets with source URLs
• Generates PowerPoint decks page by page with clean charts and executive summaries
• Manages complex multi-page projects across sessions with dependency tracking

Reach for Revenue Operations (RevOps) when…

• You're a founder or RevOps leader setting up your first CRM and lead management system
• You need to define what qualifies as an MQL and get marketing and sales aligned on it
• Leads are falling through the cracks between marketing and sales and you need to fix the handoff
• You want to speed up response times and build routing rules that get leads to reps faster

Reach for McKinsey-Style Consultant when…

• You need to present a strategic analysis to executives or investors
• You're exploring a market opportunity and want a structured research deck
• You want a consulting-quality presentation without hiring a firm
• You have a business problem and need a clear, data-backed recommendation