Paid Ads Campaign Manager vs LinkedIn Marketing Skills

The short version

By Corey Haines (Marketing)

Create and optimize paid ad campaigns on Google, Meta, LinkedIn, and other platforms.

By Serge Bulaev

Write, polish, and publish LinkedIn posts and comments in your own voice.

Recommends the best ad platform for your goals (Google for search intent, Meta for visual products, LinkedIn for B2B)
Structures campaigns with proper naming, budget allocation, and audience targeting strategies
Writes compelling ad copy using proven frameworks like Problem-Agitate-Solve and Before-After-Bridge
Optimizes campaigns by analyzing metrics like CPA, ROAS, CTR, and suggesting improvements
Sets up retargeting funnels that show different messages based on where visitors are in your sales process

Drafts LinkedIn posts, comments, and replies tuned to what performs on the platform today
Reviews drafts and removes AI-sounding words and patterns before you publish
Plans a week of content and adapts tweets, videos, or blog posts into native LinkedIn posts
Pulls hook formulas from viral posts and audits or rewrites your LinkedIn profile
Interviews you to build a bank of real stories your posts can draw on

You're launching your first paid ad campaign and need guidance on platform selection and setup
You're running ads but your cost per acquisition is too high or click-through rates are low
You need to write ad copy that converts or test new creative angles
You want to set up retargeting campaigns to reach people who visited your site but didn't convert

You're a founder or marketer who wants to post on LinkedIn consistently without sounding like AI
You want to leave smart comments on other people's posts to grow your network
You need a content calendar or want to repurpose existing content for LinkedIn
You're running an employee advocacy program across your team