Paid Ads Campaign Manager vs SEO & AI Search Optimization

The short version

By Corey Haines (Marketing)

Create and optimize paid ad campaigns on Google, Meta, LinkedIn, and other platforms.

By C1 (Marketing)

Audit and improve your site's visibility in Google, ChatGPT, and AI-powered search.

Recommends the best ad platform for your goals (Google for search intent, Meta for visual products, LinkedIn for B2B)
Structures campaigns with proper naming, budget allocation, and audience targeting strategies
Writes compelling ad copy using proven frameworks like Problem-Agitate-Solve and Before-After-Bridge
Optimizes campaigns by analyzing metrics like CPA, ROAS, CTR, and suggesting improvements
Sets up retargeting funnels that show different messages based on where visitors are in your sales process

Audits your site for crawling, indexing, and technical SEO problems (page speed, mobile-friendliness, broken links)
Reviews on-page SEO: titles, meta descriptions, headings, keyword targeting, and content quality
Checks if AI search engines (ChatGPT, Perplexity, Google AI Overviews) can access and cite your content
Recommends schema markup (structured data) to help search engines understand your pages
Prioritizes fixes by impact (Critical/High/Medium/Low) so you know what to tackle first

You're launching your first paid ad campaign and need guidance on platform selection and setup
You're running ads but your cost per acquisition is too high or click-through rates are low
You need to write ad copy that converts or test new creative angles
You want to set up retargeting campaigns to reach people who visited your site but didn't convert

You're not ranking well in Google or your organic traffic is dropping
You want to show up in ChatGPT search results or Google AI Overviews
You need to fix technical SEO issues (slow site, indexing problems, broken pages)
You're launching new content and want to make sure it's optimized from day one