Paid Ads Campaign Manager vs Sales Enablement — Which AI Skill Should You Use?

The short version

By Corey Haines (Marketing)

Create and optimize paid ad campaigns on Google, Meta, LinkedIn, and other platforms.

By Corey Haines (Marketing)

Create pitch decks, one-pagers, objection handling docs, and demo scripts that help close deals.

Recommends the best ad platform for your goals (Google for search intent, Meta for visual products, LinkedIn for B2B)
Structures campaigns with proper naming, budget allocation, and audience targeting strategies
Writes compelling ad copy using proven frameworks like Problem-Agitate-Solve and Before-After-Bridge
Optimizes campaigns by analyzing metrics like CPA, ROAS, CTR, and suggesting improvements
Sets up retargeting funnels that show different messages based on where visitors are in your sales process

Builds 10-12 slide pitch decks tailored to different buyer types (technical, economic, champion)
Creates scannable one-pagers for post-meeting follow-ups, internal champions, and trade shows
Generates objection handling docs with ready responses for price, timing, competition, and status quo concerns
Designs ROI calculators and value propositions customized by persona (CTO, VP Sales, CFO, end user)
Produces demo scripts and talk tracks that guide reps through product walkthroughs

You're launching your first paid ad campaign and need guidance on platform selection and setup
You're running ads but your cost per acquisition is too high or click-through rates are low
You need to write ad copy that converts or test new creative angles
You want to set up retargeting campaigns to reach people who visited your site but didn't convert

You're building a pitch deck for an upcoming prospect meeting or investor pitch
Your sales team keeps asking for better materials to leave with prospects
You need to arm internal champions with tools to sell your product inside their organization
Your reps struggle with common objections and need quick, proven responses