Diagram Design vs Video Shotcraft Product Promos

Diagram Design

By Cathryn Lavery

Create polished, on-brand diagrams and charts, from flowcharts to org charts and journeys.

Video Shotcraft Product Promos

By Vincent Wei

Turn your website or app into a polished, beat-synced product promo video.

Diagram Design

• Draws 45 diagram and chart types, from flowcharts to user journeys and 2x2 matrices
• Matches your brand by pulling colors and fonts from your website
• Redraws existing draw.io, Mermaid, or Excalidraw diagrams in a cleaner style
• Sizes diagrams for docs, slides, social posts, or print
• Exports to PNG or SVG when you ask

Video Shotcraft Product Promos

• Captures real screenshots of your product pages to use in the video
• Builds a storyboard from a library of over 120 cinematic shot recipes
• Matches fonts, colors, and style to your product's own design
• Syncs cuts and motion to the beat of your chosen music and adds sound effects
• Delivers a finished MP4, with and without background music

Reach for Diagram Design when…

• You need a quadrant of projects by impact versus effort for a planning meeting
• You want a customer journey map or service blueprint for a strategy deck
• You have an ugly flowchart and want it to look professional
• You want every diagram your team makes to match your brand

Reach for Video Shotcraft Product Promos when…

• You're launching a product and need a promo video for the site or social
• You want an on-brand video built from your real interface, not stock footage
• You need a single slick animated shot for a larger video
• You'd rather approve a storyboard than learn video editing software