Diagram Design vs Design Token

Diagram Design

By Cathryn Lavery

Create polished, on-brand diagrams and charts, from flowcharts to org charts and journeys.

Design Token

By JR Brugger (Design Workflow)

Build a consistent design system with organized colors, spacing, fonts, and themes.

Diagram Design

• Draws 45 diagram and chart types, from flowcharts to user journeys and 2x2 matrices
• Matches your brand by pulling colors and fonts from your website
• Redraws existing draw.io, Mermaid, or Excalidraw diagrams in a cleaner style
• Sizes diagrams for docs, slides, social posts, or print
• Exports to PNG or SVG when you ask

Design Token

• Creates organized color palettes with global, semantic, and component-level tokens
• Defines spacing scales, typography hierarchies, and shadow systems
• Establishes naming conventions for design elements across your product
• Generates documentation for how and when to use each design token
• Supports theming and multi-brand design systems

Reach for Diagram Design when…

• You need a quadrant of projects by impact versus effort for a planning meeting
• You want a customer journey map or service blueprint for a strategy deck
• You have an ugly flowchart and want it to look professional
• You want every diagram your team makes to match your brand

Reach for Design Token when…

• You're building a new brand or design system from scratch
• You need consistent spacing, colors, and fonts across your product
• You're handing designs off to developers and want clear specs
• You're managing multiple themes or white-label products