Internal Communications vs Story Pitch

Internal Communications

By Anthropic

Write status updates, team newsletters, and company announcements in your org's style.

Story Pitch

By James Anditis (Journalism)

Write compelling story pitches for editors with hook, sources, scope, and competitive angle.

Internal Communications

• Drafts 3P updates (Progress, Plans, Problems) for team status meetings
• Writes company-wide newsletters and announcements
• Creates FAQ responses for common questions
• Generates incident reports and project updates
• Formats leadership updates and status reports

Story Pitch

• Provides proven templates for daily news, features, investigations, and op-ed pitches
• Structures your pitch with hook, evidence, access, and timeline sections
• Helps you answer the critical questions editors ask: why this story, why now, why you, why this outlet
• Formats pitches for different publication types and editorial expectations
• Includes real examples showing how to present sources, visuals, and resource needs

Reach for Internal Communications when…

• You need to send a weekly team update but don't want to start from a blank page
• You're writing a company newsletter and want consistent formatting
• You need to document an incident or project milestone
• You're answering common questions and want a polished FAQ

Reach for Story Pitch when…

• You're pitching a story idea to an editor or publication
• You need to write a freelance query letter that stands out
• You're competing for an assignment in your newsroom
• You want to refine your story angle before you start reporting